Exploding the potential of people to build brand equity

Our work

XPotential > Our work

At XPotential we are all about creating partnerships, we forge strong alliances with our clients supporting growth of their brands, helping to build brand equity and value

All of the companies we work with have a common objectives – to add value to their brands and to empower individuals within their organisation to align, change and deliver outstanding results. They actively seek the best new and available thinking combined with the most practical and pragmatic approach to aligning their organisation’s strategy, people and brands. They know that adding value to their brands is the only sustainable way to build a secure future for their business.

We have worked with household name brands across many different categories including: food, financial services, leisure, healthcare and household products. Our clients are CEO’s General Managers and Directors; leaders of multi-million dollar organisations seeking the best available thinking and most practical approach to deliver value.

Building brand equity and value

Case studies

See how our expertise has helped our clients raise their brand awareness. Click on logos to view case studies.

La Prairie
Generali - Implementing a New Innovation Infrastructure - XPotential
Tesco Lotus - Creating a Stronger Brand Alignment - XPotential
NIVEA - Super-Claiming - XPotential
Pepsico - Building Competencies in Developing Shopper Insights - XPotential
Dairy Australia
Krungsri - Developing Deep Consumer Insight
Consumer Research and Insights
Elizabeth Arden
Lemsip - Creating an Innovation Process - XPotential