Exploding the potential of people to build brand equity

Our Team

XPotential > Who we are > Our Team

The XPotential global team are experienced business professionals with a passion for building brands and aligning people to deliver outstanding results.

We work through proven processes, with tools and concepts that are practical, relevant and logical. We pride ourselves on delivering more than what is expected – going that extra mile. Our daily actions are focused on delivering client projects in ways that make a perceivable difference to their Brands and their Businesses.

  • Steve Sowerby - XPotential

    Steve Sowerby

    Founder & CEO

  • Julie Hayward - XPotential

    Julie Hayward


  • Sergio Santos - XPotential

    Sergio Santos

    Country Director Brazil

  • Dave McCaughan - XPotential Associate

    Dave McCaughan

    Associate APAC

  • Trevor Gore - XPotential

    Trevor Gore

    Associate Europe

  • Felicity Crossland XPotential

    Felicity Crossland

    Office and Project Manager

  • Sita Sussangkarn XPotential

    Sita Sussangkarn

    APAC Project Manager

  • Shiela Juco - XPotential Business Development and Project Manager

    Shiela Juco

    Business Development and Project Manager

  • Ludger Schalkamp

    Associate Europe

  • Heike Duerichen CreativeLoft

    Heike Dürichen

    Associate Europe

  • Sandra Grohmann - XPotential Associate

    Sandra Grohmann

    Associate Europe

  • Petra Vancl - XPotential Associate

    Petra Vancl

    Associate Europe

  • Ratha Techa-Apichoke

    Ratha Techa-Apichoke

    Associate Thailand

  • Jantana Pansathit

    Jantana Pansathit

    Associate Thailand

  • Maya Itani

    Maya Itani

    Associate Dubai

  • Chachanee Anantwatanapong XPotential Senior Consultant

    Chachanee Anantwatanapong

    Senior Consultant

  • Howard Hopkins XPotential Associate

    Howard Hopkins

    Associate APAC

  • Neil McGregor - XPotential Associate

    Neil McGregor

    Associate Europe