XPotential

Exploding the potential of people to build brand equity

We are a Strategic Brand Consultancy who are global experts in building brands

Learn more

We are a Strategic Brand Consultancy who are global experts in building brands

Learn more

XPotential are passionate about building brands.

We help businesses and brands to create brand centric strategies and activations.  We listen, understand, develop and implement tailor-made programmes and tools to deliver business objectives, and empower and inspire people to create change, brand value and long-term growth.

Click on our programme pillars below to learn more about how we can help you.

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Brand Building

Brand Building

Building sustainable strategies and development of brands for long-term growth

Delivering Innovation through Innovation Strategy - XPotential

Delivering Innovation

Creating breakthrough innovations and ideas through insight, foresight and co-creation

Sales & Shopper Marketing – Deliver, Communicate and Build Brands – XPotential

Sales & Shopper Marketing

Creating winning opportunities with consumers, shoppers and customers

XPotential People & Team Development

People & Team Development

Motivating and leading individuals and teams with competency development and active learning

Market Intelligence & Insights

Market Intelligence & Insights

Developing winning strategies and communications through deep and powerful insights and understandings.

XPotential Partnerships

Partnerships

At XPotential, we have collaborated with three incredible businesses to bring further innovation and growth to our clients

Trusted by global brands

We have partnered with and are trusted by many great businesses and brands globally. We work from Board level all the way to Brand and Marketing teams and beyond. Whatever the industry, we work in collaboration with our clients to create change and long-term growth.

La Prairie
Lemsip - Creating an Innovation Process - XPotential
Tesco Lotus - Creating a Stronger Brand Alignment - XPotential
Beiersdorf
NIVEA - Super-Claiming - XPotential
Lay's
Dairy Australia
Unilever
Boots
Elizabeth Arden
Lavera
Kraft
AB-InBev
Maxxium
Melitta

Latest News

Building a strong team

Building an even stronger and higher performing team – A Case Study

Outlining the plans for a collaborative, productive and profitable business The Sales Division of a European-headquartered group of companies,...
XPotential - The Power of Active Listening: 5 Tips for Better Understanding and Connection

The Power of Active Listening: 5 Tips for Better Understanding and Connection

Listening is one of the most important skills you can have. It helps to build relationships, solve problems, ensure...

Bringing Marketing Competencies to Life in Consumer Healthcare – A Case Study

To drive their vision in establishing a growing, autonomous and sustainable Consumer HealthCare business, a major pharmaceutical HR department...
XPotential - Building a Brand That Matters The Importance of Brand Purpose. Develop and build a strong brand purpose

Building a Brand That Matters: The Importance of Brand Purpose

In today’s chaotic and fragmented world, it is more important than ever for brands to have a clear and...
XPotential - Beyond Demographics: How to Connect with Consumers on a Deeper Level

Beyond Demographics: How to Connect with Consumers on a Deeper Level

People are more than what we see and hear. We are all driven by our emotions, our values, and...
XPotential - Why Innovation is Crucial for Business Success: 5 Key Reasons to Embrace Innovation

Why Innovation is Crucial for Business Success: 5 Key Reasons to Embrace Innovation

In today’s fast-paced and highly competitive business landscape, staying ahead of the curve is crucial to success. One of...
XPotential - Leading the Way – The key qualities that make an effective leader

Leading the Way – The key qualities that make an effective leader

Effective leadership is crucial to the success of any organisation, whether it be a small business or a large...
XPotential - What matters to people dont call people consumers

Please don’t call them consumers… it is people who matter to your business

In many cases, businesses are focused on their ‘consumers’, referring to the people who are consuming their products or...
Taking control of change - XPotential

Taking Control of Change

By Trevor Gore   The new normal is a phrase we’ve all come to know, if not love!  It...