XPotential were asked to create a training that would deliver the client’s vision for their Shopper and Customer Marketing (S&CM) department, of “being recognised by strategic customers as the leading company for marketing at the Point of Sale in the skin and beauty care category.”
XPotential worked with Beiersdorf to develop a programme to train their S&CM teams to deliver, best in class brand activation at the PoS. The training introduced a variety of specialised tools and approaches in an interactive and engaging way, with learning centred around a local business case. The training was kicked off with a successful pilot, then cascaded out to other markets.
Within the first year, 11 key markets had invested in the training and 200 colleagues were trained. 95% of all participants rated the training’s value for business as “Good” or “Very good”. Since the launch 345 team members have been trained and are seeing positive results across their markets.
I believe that with this great training we can become a more competent partner, firstly as a separate department within the company, and secondly as a partner to our customers and shoppers.
Shopper & Customer Marketing Manager