XPotential

Exploding the potential of people to build brand equity

We are a Strategic Brand Consultancy who are global experts in building brands

Learn more

We are a Strategic Brand Consultancy who are global experts in building brands

Learn more

XPotential are passionate about building brands.

We help businesses and brands to create brand centric strategies and activations.  We listen, understand, develop and implement tailor-made programmes and tools to deliver business objectives, and empower and inspire people to create change, brand value and long-term growth.

Click on our programme pillars below to learn more about how we can help you.

Divider
Brand Building

Brand Building

Delivering sustainable strategies, development and management of brands

Delivering Innovation through Innovation Strategy - XPotential

Delivering Innovation

Creating breakthrough brand building innovations

Sales & Shopper Marketing – Deliver, Communicate and Build Brands – XPotential

Sales & Shopper Marketing

Creating winning opportunities in store with customers and shoppers

XPotential People & Team Development

People & Team Development

Motivating and leading individuals and teams using competency development and executive learning

Market Intelligence & Insights

Market Intelligence & Insights

The development of sustainable, powerful and deep insights and understanding

XPotential Partnerships

Partnerships

At XPotential, we have collaborated with three incredible businesses to bring further innovation and growth to clients

Clients we have worked with

Click on the logos below to find out how we have helped our clients

La Prairie
Generali - Implementing a New Innovation Infrastructure - XPotential
Tesco Lotus - Creating a Stronger Brand Alignment - XPotential
Beiersdorf
NIVEA - Super-Claiming - XPotential
Pepsico - Building Competencies in Developing Shopper Insights - XPotential
Dairy Australia
Krungsri - Developing Deep Consumer Insight

Latest News

XPotential - The Power of Active Listening: 5 Tips for Better Understanding and Connection

The Power of Active Listening: 5 Tips for Better Understanding and Connection

Listening is one of the most important skills you can have. It helps to build relationships, solve problems, ensure...

Bringing Marketing Competencies to Life in Consumer Healthcare

To drive their vision in establishing a growing, autonomous and sustainable Consumer HealthCare business, a major pharmaceutical HR department...
XPotential - Building a Brand That Matters The Importance of Brand Purpose. Develop and build a strong brand purpose

Building a Brand That Matters: The Importance of Brand Purpose

In today’s chaotic and fragmented world, it is more important than ever for brands to have a clear and...
XPotential - Beyond Demographics: How to Connect with Consumers on a Deeper Level

Beyond Demographics: How to Connect with Consumers on a Deeper Level

People are more than what we see and hear. We are all driven by our emotions, our values, and...
XPotential - Why Innovation is Crucial for Business Success: 5 Key Reasons to Embrace Innovation

Why Innovation is Crucial for Business Success: 5 Key Reasons to Embrace Innovation

In today’s fast-paced and highly competitive business landscape, staying ahead of the curve is crucial to success. One of...
XPotential - Leading the Way – The key qualities that make an effective leader

Leading the Way – The key qualities that make an effective leader

Effective leadership is crucial to the success of any organisation, whether it be a small business or a large...
XPotential - What matters to people dont call people consumers

Please don’t call them consumers… it is people who matter to your business

In many cases, businesses are focused on their ‘consumers’, referring to the people who are consuming their products or...
Taking control of change - XPotential

Taking Control of Change

By Trevor Gore   The new normal is a phrase we’ve all come to know, if not love!  It...