XPotential

Exploding the potential of people to build brand equity

Building an even stronger and higher performing team – A Case Study

February 5, 2024

Building a strong team

Outlining the plans for a collaborative, productive and profitable business

The Sales Division of a European-headquartered group of companies, who have been in the business for more than a century, was looking to define, measure and monitor its inter-team relationships in alignment to its vision, in becoming more successful with profitable growth and increasing their market position within 5 years.

 

Delivering a fully integrated Team on Team assessment with clear benefits

Together with the Sales Division (a distributor of consumer products) and its four principal business units, XPotential planned and rolled out a fully comprehensive and transparent relationship review using Team on Teams; powered by Aprais.

A tailored-fit questionnaire was developed and applied into a self-evaluation of the distributor and 90-degree evaluations of the distributor by the 4 principals. This helped identify the competencies and performance of the distributor by the key areas of responsibility such as but not limited to; consumer and customer service, pricing, marketing planning and execution, and assortment and category management.

XPotential used the evaluation results to generate and develop deep insights, a detailed understanding and alignment of key areas of strengths, and areas for improvement both internally in the distributor and from the perspective of the principals. This allowed the distributor and the principals to pinpoint specifically what expectations and differences (perception gaps) existed amongst them.

The results equally helped the distributor in developing short-, medium- and long-term implications and action plans for growing the business.

 

Building even stronger and higher performing teams

By knowing and understanding where the gaps were through the Team on Team; powered by Aprais evaluation and believing in a clear strategic direction, the distributor and four principals were able to act on the plans, ensuring the quality of the on-going business and future development of their relationships.

 

“We now have the foundation for a much closer relationship with our principals which clearly will lead to better business for us all.” CEO, Consumer Products – June 2020