Exploding the potential of people to build brand equity

Brand Building

XPotential > What we do > Brand Building

One of the most common issues in building brands is the lack of deep understanding of the brand and its positioning across the organisation.

This results in a lack of focus, ineffective messaging and a waste of resources across the organisation.

Our portfolio of Brand Building programmes focus on delivering sustainable strategies, development and management of brands.

We look at the issues and opportunities in brand vision & strategy, positioning, portfolio management, brand diligence, integrated communications and more.

All of our Brand Building programmes are fully flexible to deliver on your business objectives.

Brand Building


Our Programmes

Below you will find our core programmes for Brand Building, however if you have something else in mind all our programmes are customisable to your needs.

Vision and Strategy

An integrated programme that develops and embeds an aligned brand-centric Vision and Strategy. This programme will deliver real brand values and enhance ownership by creating a stronger brand bond and purpose

Brand Positioning

A consumer focused process to define the essential elements of brand’s positioning including target audience, unique benefit, frame of reference and reason to believe

Brand Diligence including Brand Audit 20:20

A due-diligence process to assess brand health and brand potential based on an audit approach with a qualified brand auditor

Integrated Communications

A consumer/shopper insight communication strategy development process generating a more efficient and effective communication strategy across all relevant media touch points

Case Studies