XPotential > What we do > Brand Building
One of the most common issues in building brands is the lack of deep understanding of the brand and its positioning across the organisation. This results in a lack of focus, ineffective messaging and a waste of resources across the organisation.
Our portfolio of Brand Building programmes focus on delivering sustainable strategies, development and management of brands for long-term growth.
We look at the issues and opportunities in brand vision & strategy, positioning, portfolio management, brand diligence, integrated communications and more.
All of our Brand Building programmes are fully flexible to deliver on your business objectives.
Our ProgrammesBelow you will find our core programmes for Brand Building, however if you have something else in mind, consultancy or training, we can work with you to create a bespoke programme to meet your business challenges and objectives.
An integrated programme that develops and embeds an aligned brand-centric Vision and Strategy. This programme will deliver real brand values and enhance ownership by creating a stronger brand and purpose
A consumer-focused process to define the essential aspects of a brand’s positioning including target audience, unique benefit, frame of reference and reason to believe.
A collaborative approach to building a consumer focussed brand planning framework, focussing on the crucial elements; target audience, understanding and insights, Consumer/Shopper Journey, Activations, KPI’s, ROI measurement. Training is also provided to build teams’ confidence and competencies to activate the new framework.
A due-diligence process to assess brand health and brand potential based on an audit approach with a qualified brand auditor
