Sales and Trade Marketing functions, departments and teams are often ‘left out’ of Brand building discussions. In the past these teams were tasked to sell products while it was marketing who had the responsibility to build brands. Sales and Trade Marketing are now rightly recognised as the critical levers to build Brands in the sales environment.
Our Sales and Shopper Marketing programmes are built to help organisations and sales and shopper teams to deliver, communicate and build brands through sales, selling skills and shopper marketing.
All of our Sales & Shopper Marketing programmes are fully flexible to deliver on your business objectives.
Below you will find our core programmes for Sales and Shopper Marketing, however if you have something else in mind all our programmes are customisable to your needs
A shopper and customer insight approach to generate a win win win opportunities across different trade partners. Specific programmes including, Winning in the Pharmacy, Winning with Traditional Trade, Winning with Modern Trade.
A brand centric and integrated approach across marketing and sales and trade marketing to develop outstanding executions for promotions and communications at the POS.
A programme focusing on the importance of Customer and Shopper Marketing to retail partners through a deepened understanding of processes used and tools available used including generating insights and understanding shopper behaviour.
11 modules of sales training from fundamental skills to strategic leadership