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Back to Brand: Why the Return Matters More Than Ever

February 2, 2026

It’s encouraging to see McKinsey’s State of Marketing Europe 2026 report confirm something many of us have felt building quietly over the last few years: branding is once again the number one priority for European CMOs, across both B2B and B2C. In a world dominated by AI, performance dashboards, optimisation loops and relentless quarterly pressure,…

February 2, 2026

Back to Brand: Why the Return Matters More Than Ever

XPotential Podcast - What matters to people - Episode 3

August 5, 2024

What Matters to People Episode 3 – Unlocking Brand Loyalty: What You’re Missing About Life Stages

XPotential Podcast - What matters to people - Episode 2

July 2, 2024

What Matters to People Episode 2 – Identity Builders

XPotential Podcast - What Matters to People Episode 1

May 21, 2024

What Matters to People Episode 1 – The Key to Marketing Planning

Building a strong team

February 5, 2024

Building an even stronger and higher performing team – A Case Study

XPotential - The Power of Active Listening: 5 Tips for Better Understanding and Connection

November 20, 2023

The Power of Active Listening: 5 Tips for Better Understanding and Connection

Bringing Marketing Competencies to Life - XPotential

September 20, 2023

Bringing Marketing Competencies to Life in Consumer Healthcare – A Case Study

August 16, 2023

Building a Brand That Matters: The Importance of Brand Purpose

XPotential - Beyond Demographics: How to Connect with Consumers on a Deeper Level

July 26, 2023

Beyond Demographics: How to Connect with Consumers on a Deeper Level

XPotential - Why Innovation is Crucial for Business Success: 5 Key Reasons to Embrace Innovation

May 16, 2023

Why Innovation is Crucial for Business Success: 5 Key Reasons to Embrace Innovation

XPotential - Leading the Way – The key qualities that make an effective leader

April 17, 2023

Leading the Way – The key qualities that make an effective leader

XPotential What matters to people episode 3

March 17, 2023

What Matters to People Episode 3 – Webinar

Bringing teams together through psychometric testing

February 23, 2023

Creating a high performing team culture

Bringing teams together through psychometric testing

January 26, 2023

Bringing teams together through psychometric testing

XPotential - What Matters to People Episode 2

November 8, 2022

What Matters to People Episode 2 – Webinar

XPotential - What matters to people dont call people consumers

October 25, 2022

Please don’t call them consumers… it is people who matter to your business

XPotential Webinar - What Matters to People Episode 1

September 7, 2022

What Matters to People Episode 1 – Webinar

Zooming into the future - XPotential

November 24, 2020

Zooming into the Future

There is nothing like a Health Crisis to promote Wellness - XPotential

July 28, 2020

There is nothing like a Health Crisis to promote Wellness

Thailand Succeeds in Limiting Impact - XPotential

June 24, 2020

Thailand Succeeds in Limiting Impact

Winning in Collaboration - XPotential

June 11, 2020

Winning with Collaboration

XPotential - Stepping Up : What’s New Is Just More Digital - XPotential Blog

June 8, 2020

Stepping Up : What’s New Is Just More Digital

The Tortoise and the Hare - XPotential Blog

May 28, 2020

The Tortoise and the Hare

Taking control of change - XPotential

May 18, 2020

Taking Control of Change

XPotential - Resilience; a new team-performance standard

May 11, 2020

Resilience; a new team-performance standard

April 27, 2020

Isolation Collaboration

Building a community of happier, healthier minds, bodies and souls - XPotential Blog

April 23, 2020

Building a community of happier, healthier minds, bodies and souls

Lettuce Survive: From B2B To D2C - XPotential Blog

April 20, 2020

Lettuce Survive: From B2B To D2C

April 14, 2020

In Crisis We Find Community

Exploding the potential of people with Aprais - XPotential Blog

April 7, 2020

Exploding the potential of people with Aprais

Consumer Healthcare Training

March 22, 2019

Supporting the Pharmacity Bright Future Scholarship Program

Bringing change from within in the consumer health industry

July 20, 2018

Bringing change from within

Blue Ocean Strategy

June 22, 2018

The Blue Ocean of Training and Consultancy

The Consumer Healthcare Training Academy

May 11, 2018

Changing mind-set: Improving Healthcare

Time to Invest in our Most Important Resource for Building Brands – XPotential

April 10, 2018

Time to Invest in our Most Important Resource for Building Brands

XPotential - Using consumer insights to deeply understand individuals

March 15, 2018

Deeply understanding people who connect with our Brands

Leveraging the OTC digital landscape to create stronger relationships - XPotential

February 7, 2018

Leveraging the digital landscape to create stronger relationships with our Healthcare customers

Getting Under the Skin of Consumers – Going Beyond Culture and Behaviour - XPotential

January 10, 2018

Getting Under the Skin of Consumers – Going Beyond Culture and Behaviour

Communicating through the crowd - XPotential

January 10, 2018

Communicating through the Crowd

Santa run

January 10, 2018

Santa’s Fun Run

Youth Rugby Challenge 2017 – XPotential

January 10, 2018

Youth Rugby Challenge 2017

January 1, 2018

The Increasing Importance of Brand Purpose

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