May 11, 2018
A change in focus for the OTC Training Academy
The disappointing growth of the OTC industry has been a frustration to all of us given the positive trends of self-care, prevention and wellness. As an industry, we have been too focused on the product, our pills in bottles, and our creams in tubes and so have almost completely ignored the holistic view of the people who we seek to engage and whose lives we support to improve.
For this reason, we have decided to position our change of mind-set within the Consumer Healthcare Training Academy, from an OTC focus, to a Consumer Healthcare focus. Showing that all our programmes will address the whole person, not just the problem, disease and pharmacological solutions. For us, the best drug is an inspired and well informed individual so we seek to inform, develop and inspire individuals within the Industry to create holistic solutions for better healthcare outcomes.
We believe this is not just a change of title, but addresses a new direction that we, in the industry must take if we are going to realise the true potential within our Brands and organisations and more importantly better improve the healthcare of our communities. Because ultimately that is what we are here to do..
Key messages from the Workshop on Deep Dive on the Consumer (2025)
To begin our journey as The Consumer Healthcare Training Academy, Steve Sowerby and Trevor Gore joined Nicholas Hall in Barcelona to ‘Deep Dive on the Consumer’ with a group of 50 delegates. Using a case study, we worked through elements of connecting with our consumers in the future. We immersed ourselves into Health Literacy, Adherence, Market Research Techniques and Consumer Profiling, using tools that can be used in our daily roles.
Here are our conclusions from the day: