September 7, 2022
PLEASE DON’T CALL THEM CONSUMERS… IT IS PEOPLE WHO MATTER TO YOUR BUSINESS..
Too many business people make the mistake of focusing on “their consumer”, by which they mean the people buying or using their product. The problem is that they forget to look at those same individuals as “people”—people who are surrounded by all of life’s challenges and joys. Consumption of any category is only a fraction of those lives. After years of living in uncertainty and pressure, people are turning to brands that connect and deliver convenience, comfort, safety, and sustainability – to name a few. So, now is the time to add value to people lives, inform them, empower them and inspire them, creating long-term engagement.
Our mission is to open up the topic: What ‘Really’ Matters to people? Through a Holistic view, this XPotential webinar series will focus on the vital transition of referring to Consumers as ‘People’, taking into account the WHOLE PERSON. To kick start our Series, we have the privilege to bring together two guest speakers with different perspectives on reaching people and how to help convert them to consumers within their whole lives.
Our guests are Kristin Luck (President of ESOMAR , the global Market Research industry association ) and Avnish Bajaj (General Manager at JACOBS DOUWE EGBERTS ), joined by our hosts, Steve Sowerby (Founder of XPotential) and Dave McCaughan (Storyteller at Bibliosexual and Senior Consultant at XPotential)
Connect and continue the conversation
Steve Sowerby – https://www.linkedin.com/in/stevesowerby…
Dave McCaughan – https://www.linkedin.com/in/davidmcca…
Kristin Luck – https://www.linkedin.com/in/kristinluck/
Avnish Bajaj – https://www.linkedin.com/in/avnishbajaj/
XPotential – https://www.linkedin.com/company/xpot…