Exploding the potential of people to build brand equity

Delivering Innovation

XPotential > What we do > Delivering Innovation

We help to create breakthrough innovations and ideas through insight, foresight and co-creation.

Innovation is one of the main drivers of Brand Value. With great innovation, customers and consumers will buy more frequently and across your product range.

Innovation is not just product focussed, great innovation can also cover communication, point of sale, processes, training and people.

Our Innovation Strategy programmes encompasses a number of programmes to help organisations to develop stronger and more successful breakthrough, brand centric and brand building innovations.

Delivering Innovation through Innovation Strategy - XPotential


Delivering Innovation through Innovation Strategy - XPotential Our Programmes

Below you will find our core programmes for Delivering Innovation, however if you have something else in mind, consultancy or training, we can work with you to create a bespoke programme to meet your brand challenges and objectives.

Innovation in NPD

A tried and tested collaborative cross-functional approach to uncover and develop new product concepts based on a clear strategic challenge, consumer/shopper/customer and category insights for an existing or new brand.

Uncovering Insights Training

A collaborative and brand focused approach to building the skills within teams to uncover real and actionable insights, using active learning and a real business case as a way to generate understanding and action.


A brand focused approach to developing new claims and benefits for products and services based on existing features and competitor, consumer, shopper and category insights and analysis.

Co-Creation Innovation Lab

Our Co-Creation Lab process takes our NPD approach to the next level, improving the chances of success by working with and testing with consumers through consumer safaris, in person focus groups and overnight concept screenings to qualify and improve concepts.

Case Studies