Exploding the potential of people to build brand equity

Sales & Shopper Marketing

XPotential > What we do > Sales & Shopper Marketing

Sales and Trade Marketing functions, departments and teams are often ‘left out’ of Brand building discussions. In the past these teams were tasked to sell products while it was marketing who had the responsibility to build brands. Sales and Trade Marketing are now rightly recognised as the critical levers to build Brands in the sales environment.
Our Sales and Shopper Marketing programmes are built to help organisations and sales and shopper teams to deliver, communicate and build brands through sales, selling skills and shopper marketing.

All of our Sales & Shopper Marketing programmes are fully flexible to deliver on your business objectives.

Sales & Shopper Marketing – Deliver, Communicate and Build Brands – XPotential


Sales & Shopper Marketing – Deliver, Communicate and Build Brands – XPotential Our Programmes

Below you will find our core programmes for Sales and Shopper Marketing, however if you have something else in mind all our programmes are customisable to your needs

Winning in the Store

A shopper and customer insight approach to generate a win win win opportunities across different trade partners. Specific programmes including, Winning in the Pharmacy, Winning with Traditional Trade, Winning with Modern Trade.

Winning with Shopper Marketing

A brand centric and integrated approach across marketing and sales and trade marketing to develop outstanding executions for promotions and communications at the POS.

Customer and Shopper Marketing

A programme focusing on the importance of Customer and Shopper Marketing to retail partners through a deepened understanding of processes used and tools available used including generating insights and understanding shopper behaviour.

Sales Academy

11 modules of sales training from fundamental skills to strategic leadership

Case Studies