Exploding the potential of people to build brand equity

What we do

XPotential > What we do

We are a strategic brand consultancy with a difference.

We empower organisations and align their people to maximise the value of their brand(s) and drive long-term business growth.

All of our programmes are designed with your brand and objectives in mind. We believe that every individual in an organisation has a role to play in adding value and growth to its brands.

We apply all of our programmes around the concept of KNOW, UNDERSTAND, BELIEVE and ACT. We ensure that all participants know and understand the objectives, process and desired outcomes, so they believe and act on them. At the end there are clear actions for every individual and team to take away and apply.

Click on our programme pillars below to learn more.

XPotential – We Help Build Brands to Create Brand Value and Equity


Our Programme Pillars

XPotential Building Brands

Brand Building

Building sustainable strategies and development of brands for long-term growth

Delivering Innovation through Innovation Strategy - XPotential

Delivering Innovation

Creating breakthrough innovations and ideas through insight, foresight and co-creation

Sales & Shopper Marketing – Deliver, Communicate and Build Brands – XPotential

Sales & Shopper Marketing

Creating winning opportunities in store with consumers, shoppers and customers

XPotential People & Team Development

People & Team Development

Motivating and leading individuals and teams with competency development and active learning

Market Intelligence and Insights – Developing Powerful Insights – XPotential

Market Intelligence & Insights

Developing winning strategies and communications through deep and powerful insights and understandings.

XPotential Partnerships


At XPotential, we have collaborated with three incredible businesses to bring further innovation and growth to our clients