We believe in the potential of the OTC industry – its people, brands and organisation. We believe that by unleashing the potential in people to grow and add value, we will grow our brands and so grow our industry.
The OTC Training Academy is a set of training programmes brought to you by Nicholas Hall Group of Companies and XPotential to help develop skills specifically relevant to businesses to grow the OTC industry.
We are flexible in our approach. We are happy to offer you either an Open Workshop, focusing on one or more of our training modules, such as Brand Building, or a Customised Workshop, allowing you to mix and match different elements from several modules, depending on the business needs and case studies most relevant to your company’s situation.
With ever-changing consumer needs, and a technological and regulatory environment that is evolving at a fast pace, it is easy to lose track of what is needed in order to win in the Consumer Health Industry. At The OTC Training Academy, we believe in building on the skills and knowledge of the industry’s people, enabling them to create powerful brands and healthy, dynamic companies, through which the future of self-medication can flourish.
The OTC Training Academy delivers a set of training programmes, brought to you by the joint-venture of Nicholas Hall Group of Companies and XPotential, to help develop your team’s competencies, specifically relevant to winning in Consumer Health. We work with your people to develop a range of directly relevant skills, ranging from OTC market intelligence to creating and building a successful OTC brand, including shopper insights, the role of traditional, digital and social media, and creating Win Win Win opportunities together with our Brands, the Pharmacist and their Customers.
We are ideally positioned to support your growth within the OTC industry. Nicholas Hall Group of Companies has over 35 years’ experience specialising in consumer healthcare, helping local and multinational companies to build a better future through its consultancy, sales data, publishing, events and executive
recruitment divisions. XPotential has worked with more than 100,000 individuals in over 70 of the world’s leading brands. With offices in the UK, Brazil, Australia and Thailand, it knows what it takes to build a powerful brand that truly speaks to consumers, right across the globe.
So please join us at The OTC Training Academy... the future is in your people!