Brand history:
For over twenty years, La Prairie has been a leading company and brand in the global selective cosmetics market.
Our client's goals:
To create the next generation of growth through a clear and exciting vision of the future for the brands and the company
To support the growth vision with a clear strategy on how the organisation would get there.
Our approach:
To achieve these goals, we were challenged to engage and orientate the individuals and the entire teams towards the Vision and focus on the brands.
What we did together:
Working with the President and the Senior Team, we applied the change² Vision and Strategy Approach.
Using a comprehensive review of information from internal and external sources we identified the key issues and opportunities facing the brands and the organisation.
These were then used as the foundation for creating the Vision 2010, and strategy; including strategic objectives, goals and measures by which the teams would achieve the Vision.
The Vision framework was then cascaded to all countries, departments in the business, aligning brand, market, functional and ultimately personal objectives towards the achievement of the Vision
Corporate identity, communications, organisational structure and targets were then aligned.
Our client's outcomes:
After a year, the business has delivered outstanding results in terms of sales and profit supported by:
Clear organisational structure
Aligned objectives across the business
The business is well on its way to achieving its Vision 2010!
