Brand history:
For over twenty years, La Prairie has been a leading company and brand in the global selective cosmetics market.
Our client's goals:
To create the next generation of
growth through a clear and exciting vision of the
future for the brands
and the company
To support the growth vision with a clear strategy on how the
organisation would
get there.
Our approach:
To achieve these goals, we were
challenged to engage and orientate the
individuals and the entire teams towards the Vision and focus on the
brands.
What we did together:
Working with the President and the Senior Team, we
applied the change² Vision and Strategy
Approach.
Using a comprehensive review of information
from internal and external sources we
identified the key issues and
opportunities facing the brands and the organisation.
These were then used as the foundation for
creating the Vision 2010, and strategy;
including strategic
objectives, goals and measures by which the teams would achieve the
Vision.
The Vision framework was then cascaded to all
countries, departments in the business,
aligning brand, market,
functional and ultimately personal objectives towards the
achievement of the Vision
Corporate identity, communications,
organisational structure and targets were then
aligned.
Our client's outcomes:
After a year, the business has delivered
outstanding results in terms of sales and profit supported by:
Clear organisational structure
Aligned objectives across the business
The business is well on
its way to achieving its Vision 2010!