What is Clara Real Insights®?
Clara Real Insight® (Clara) is a unique approach to align teams around deep, reliable consumer attitudinal understanding. It allows teams to develop profound insights that improve the efficiency and effectiveness of marketing activities.
What does Clara deliver?
Clara provides a psychometric profile of your target users linked to their behaviours in your market place. It delivers a report of actionable, deep insights plus implications and recommendations that help a brand team or business make more effective marketing decisions that optimise their return on investment.