About Us

"XPotential has helped to raise the core role our Values play in delivering the Tesco Lotus Brand to its customers. They are a collaborative and challenging consultancy, who understands the importance of putting the Brand at the heart of our organisation." Marketing Operations Director, Tesco Lotus


3 Tips for Co-Branding Happily Ever After

This article features some interesting key principles (unique offerings, like-minded culture halo effect) to keep in mind when forging a co-branding Partnership and gives some good examples from Starbucks – Spotify and Lego - Shell

Connect with us

OTC Action Workshop in Bangkok: Winning with OTC in Thailand

Join Steve Sowerby and Nicholas Hall on the 25th November for an OTC Action Workshop in Bangkok, Thailand. Click here to book your place

Nicholas Hall's Asian OTC Conference 2015

In October Steve Sowerby will be speaking at Nicholas Hall's Asian OTC Conference 2015: Expanding Brands Across Asia-Pacific, giving an Exposé of the OTC Market in Thailand. Click here to book your place


XPotential are Celebrating 10 Years

Celebrating 10 Years of aligning individuals and organisations to create and deliver brand equity

We believe brands are the most important assets of your business and your people are the most important resource in building brands.

We would like to thank all our colleagues and partners for your tremendous support, inspiration and guidance on this amazing journey.

The Team at XPotential


XPotential are now a part of the Nicholas Hall Partners Network


Nicholas Hall's OTC INSIGHT 26th European OTC Conference

Steve Sowerby is speaking at Nicholas Hall's OTC INSIGHT 26th European OTC Conference on the 17th April. The topic; Coping with a Changing Self-Medication Retail Environment. For more information or to book tickets go to: https://lnkd.in/eVECe99

2014 ASMI Conference

Steve Sowerby, the founder of XPotential was invited to speak at Novembers ASMI conference, (Australian Self Medication Industry) held in Sydney.


Steve’s session was entitled ‘Postcards from around the Globe – Global best Practice in Healthcare Retailing.’


During the conference Steve was interviewed by Will Marquand, Deputy Editor of Retail Pharmacy Magazine. The interview was published in the Jan/Feb 2015 issue.

Read the article here


新年快樂 - Happy Chinese New Year!



Honey Buzz - How does your consumer behave?

This month, Elizabeth gave a fascinating talk about Clara at an exclusive invite-only Honey Buzz debate at Soho House. Guests including leading industry professionals and entrepreneurs debated how research data should be assessed, what psychometric tests tell us about consumer behaviour, how to get inside the heads of their consumers, and how this data can be used to deliver

commercial growth.

Click here to find out more



2014 Under 16 Youth Rugby Challenge


XPotential Thailand has been the main supporter for Under 16 Youth Rugby Challenge since 2007 along with Tourism Authority of Thailand and Brunsworth Australia.


This year, the tournament was held on 15th – 16th November 2014, at the Institute of Physical Education Chonburi Campus Stadium.

Well done to all teams from across Thailand that took part and special congratulations to the winning boy’s team from Prince Royal College, Chiang Mai and Pimai Wittaya School from Nakonratchasrima.

If you are interested in the event, please visit www.facebook.com/youthrugbychallenge  



At the recent annual conference for the Association of Sales and Marketing of Brazil - Parana Section (ADVB-PR), XPotential founder Steve Sowerby gave an engaging presentation about ‘Exploding the Potential of the Brain’. 


Presenting at the FTD Digital Arena, the talk demonstrated a tool at the forefront of psychology that can be used to understand the deeper motivations and attitudes of consumers.


Recent XPotential client case studies showed how the tool can add greater value to brands by building better and longer lasting relationships and communications with customers, shoppers and consumers.


In August 2014, we had the opportunity to start working with the United Nations Population Fund, UNFPA, a UN member organisation whose aim is to help women to live a healthier and better sexual life.


By helping the Thai UNFPA Team to develop a clear and differentiating positioning and running a communication development workshop, we were able to support them on building an engaging communication framework, for implementation to a targeted private stakeholder audience.  Feedback from the UNFPA workshop participants rated the workshop as excellent.  We will continue to support the UNFPA as they implement their communication strategy as a part of our CSR program.


Introducing Clara Real Insights® (Clara), a new and unique insight process that probably develops the deepest consumer understanding possible. Visit our page Clara Insights to find out more.



On 13th February 2014, we held a seminar at the British Chamber of Commerce (BCCT) on "Why Great Marketing Managers Don't make Great General Managers?" The seminar combines insightful presentations on the career profiles from ‘Pathfinder’ Career System, the world’s most comprehensive psychometric tool, with practical exercises and feedback on how to use these insights to develop high potential individuals.  According to the feedback conducted by BCCT,  93.18% said that the workshop lived up their expectations and was relevant to their job. Furthermore, 93.18% said the objective of the workshop were clear to them and they will be able to use the content learned in their job. We were also delighted that 95.45% said the trainer was well-prepared and helpful. If you are interested in finding out more, please contact us. We look forward to hearing from you.


We are very excited to let you know that our content was among the top 2% of most viewed on SlideShare in 2013; with 16,561 views! It would take the Venice Simplon Orient Express with its 17 carriages 88 journeys to take that many people to Venice, it would take 32 A380's to fly that many people from London to Dubai and it would take 7 Queen Mary II to take that many people on a round the world cruise!


Photo: Between June 2013 and December 2013 XPotential offset 35.99 tonnes of tonnes of carbon dioxide through greenhouse gas reduction projects in order to reduce the rate of global climate change. To find out more about offsetting you carbon footprint visit www.climatecare.org

Between June and December 2013 XPotential UK offset 35.99 tonnes of carbon dioxide through greenhouse gas reduction projects in the hope of reducing the rate of global climate change.


XPotential Associate, Kevin McFarthing writes about the 6P's of Radical Innovation for Large Companies in this book. Why not take a look and see what he has to say.


In November 2013, 17 teams from Bangkok and up-country Thai provinces came together to contest the 17th annual XPotential Under 16's Rugby Challenge. This years winners were Surawittayakarn School, Surin (pictured above) and the winning girls team was Pimai Wittaya, Korat. The event was organised by Colonel David Dufall, who lined up for this years event saying "the standard of youth rugby continues to improve year-on-year, this bodes well for both the men and womens national selectors in the coming years." XPotential were delighted to sponsor this event an would like to congratulate everyone that took part.


XPotential are proud to have just completed their first project with their newest client, Dewhurst. Dewhurst, who are best known for their high quality push buttons, are market leaders in the supply of control systems and components including keypad technologies for the elevator, rail, retail and banking industries. We worked with Dewhurst on their 2016 vision & strategy to help align the global team when working towards their future goals. 


We would like to congratulate Mike Harley, Country Director of XPotential Australia who has just been appointed on to the board of Sports Dietitians Australia (SDA). Sports Dietitians Australia are a professional organisation of dietitians specialising in the field of sports nutrition. Mike will work with the Marketing and Communications committee to ensure strong governance, expert opinion and input into program development.  


Following on from our post below we are pleased to announce LEGENDAIRY kicked off in Australia today (Wednesday 24th July) with the LEGENDAIRY sponsorship of Melbourne Victory's friendly match against Liverpool FC at the Melbourne Cricket Ground. The Victory players sported the LEGENDAIRY strip and the first screening of the 'Milkorade' television commercial took place. The advert highlights milk's role in post exercise muscle recovery. You can view Dairy Australia's commercial by clicking on the picture above. 


Percolate XPotential are supporting Dairy Australia to rejuvenate the reputation of the Australian dairy industry, by developing an engaging brand story that will clarify the Dairy's potential role in the long-term sustainable economic and nutritional development of Australia and key export markets. Click on the picture above to take a look at their LEGENDAIRY video.




We are proud to announce XPotential have embarked upon an exciting venture Down Under with Percolate Consulting. Our new colleague Mike Harley will launch XPotential in Australia and New Zealand.

Mike has more than 20 years leadership experience in general management, global and domestic marketing, strategy and innovation across multiple Fast Moving Consumer Goods Companies. He has worked for leading FMCG companies in Australasia, Asia, Latin America and Europe including Reckitt, Colman and Fonterra. His most recent role as Marketing & Innovation Director at National Foods provided the leadership to refocus the business strategy on brand building and innovation through greater consumer and customer focus.


18th Bangok 7's, 26-28th October 2012

NZ4Nations from New Zealand stormed to victory in the 18th Bangkok Rugby Sevens Tournament after an emphatic 53-7 win over the Hong Kong Lions at the Police Stadium. The New Zealand team put on a superlative display of attacking rugby throughout the the tournament and were deserved winners of the 'Colonel's Cup'.

In an entertaining tussle between two Thai teams, it was Chiang Mai Tigers who came out on top of Mahasarkham in the 'Tenderloins Bowl' with a hard fought 15 - 5 victory.

For the 'Check Inn 99' Women's Cup final, Srinakarinvirot University team amazingly whitewashed Thammasartklongluang 14-0, becoming the winner of the women's cup.

As always the tournament was well organised by David Dufall and his wife, Kate. XPotential are proud to sponsor and be part of such a big event and would like to congratulate everyone who took part.



58% of Facebook users have liked a brand yet Facebook brand pages achieve an average engagement rate of only 1%.

86% of people skip TV adverts, let in 2012 brands still spent US$19.8billion on TV advertising.

The average shopper receives 3,000 marketing messages a day!

Strong brands have staying power! 30% of the world's 100 most valuable brands were developed before 1900.

20% of your customers will deliver 80% of your revenue!

Yahoo collects around 10 Terabytes of data on its customers each day, which is roughly as much as Tesco collect from their Club Card customers in a year.

A recent survey showed surprisingly 44% of Twitter users were happy to be alerted about special offers and new products. 48% had responded to an advert they had received and most startlingly of all 44% had actually referred a product alert onto a friend.

The average time browsing via a mobile device is nearly 3 hours a day!


77% of the online shoppers read consumer product reviews and ratings before purchasing a product.


Case Studies




Market Watch

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