Vincent is a specialist in branding, communication and media, having over a quarter of a century’s experience in different areas of marketing. 

After a varied early career as translator, economist and market researcher, Vincent spent
sixteen years in strategic planning and branding consultancy with The Decision Shop (Bates Advertising Agency) where he worked in a wide variety of markets and countries on branding issues with major multinational companies including Esso, Shell, Benckiser, UDV, Electrolux, Mars and Reckitt and Colman.  He also worked as a long-term marketing consultant with a number of clients such as Pharmacia & Upjohn and Perstorp in Sweden, TV2 in Norway and Brio worldwide, and has wide experience of brand naming projects including Lufthansa’s US food service company, Chef Solutions, and working on some fourteen name changes for European Mars brands.

Vincent is also founder of OBICO, a small consultancy designed to develop and apply pragmatic, research-based solutions to marketing problems. OBICO’s recent clients have included IKEA, HaPe Toys (China), Mago Mobile (Russia), Rieber Foods (Norway), Cardo
Doors (Sweden), Delsey (France) and Ferring Pharmaceutical(UK).  He speaks regularly at conferences and lectures to university students on marketing issues.  He has some command of most European languages.

Vincent works with the XPotential team as a Brand Consultant and Facilitator.