Steve Sowerby
The Founder of XPotential, Steve is a highly
experienced Marketer and General Manager
with over twenty five years of
corporate and agency experience. Steve has an in depth knowledge
in Strategy, Positioning, Branding and Team Building as well as being an experienced facilitator. He is also multi-lingual and speaks seven
languages fluently.
Steve is a passionate believer that Brands are the
core to building equity in a business,
that each individual in an
organization has the power to build the brand and therefore
the ability
to increase the equity in a business.
Steve’s knowledge and experience span globally in areas of fast
moving consumer goods, pharmaceuticals, health care, skin care,
retailing, media and non-profit organisations. As
a senior executive for Reckitt Benckiser and 3M, Steve has managed
divisions and
run companies in Italy, Spain, France, Central Europe, Eastern Europe,
Thailand,
Singapore
and East Asia.
For the past eight years Steve has worked on strategy and innovation
with forty of the
world’s best known companies and their leading brands;
such as NIVEA, Guinness,
Nurofen, C&A, Pedigree, Mars and many others.
