Petra Vancl

Petra's work in brand development and strategy at Unilever, Johnson & Johnson and Reckitt Benckiser has given her fourteen years experience with some of the best known names in consumer products in the UK and Europe.
 
As Group Product Manager for J&J Austria, she gained experience in toiletries and feminine hygiene products before going on to be responsible for developing a Europe/ Africa/Middle East Marketing Strategy for J&J UK. 

As Category Director at Reckitt Benckiser, she championed several product launches leading over 30% growth in two years.  She was also responsible for the strategic development of one of the world's leading brands in the area of personal care, Veet (£150 million Sales).
As Category Director, World Wide, of Lavatory and Speciality Cleaners (£300 million Sales) Petra's innovation and product development responsibility resulted in the development of many powerful market leaders including, Harpic, Sagrotan, Lysol and the new ‘Cillit BANG! launch’
 
Based in Vienna, Petra works with XPotential as a Consultant and Coach in the area of strategic branding.