Paul Parmenter

Paul is a highly experienced senior marketing and business professional, with over twenty years of corporate and consultancy experience. He has worked for a number of blue-chip international companies, in a range of sectors, at director level.  Paul has expertise in the areas of business strategy, brand development, internal and external communications, innovation and value proposition development.

Paul is a strong believer in the central importance of the brand to the long term success of an organization and has helped to develop a number of the UK's most famous brands, including Robinsons Soft Drinks, Colman's Mustard, Walkers Crisps, Barclaycard and Powergen.  His experience has spanned a number of industry sectors including FMCG, retail, financial services and utilities. During his career Paul has worked extensively both in the UK and across many markets in Europe.

Paul has been operating as a consultant since early 2006. During this period he has taken
a leading role in more than a dozen brand strategy and value proposition development assignments for well known service sector organisations.