Born in Liverpool, Jake spent the first half of his business life in the UK, moving through various marketing roles with Cadbury, Northern Foods and Kraft General Foods.  In 1981
he moved to North America, as SVP with Bates International and then O&M in strategic planning and general management roles on American Express, Effem Foods, KGF, Warner Lambert among others

He formed SecondSight in 1995 to specialise in understanding and reacting to increasingly complex and fragmented consumer needs and behaviour, and finding zero-based ways for companies and brands to identify new growth paths.    Forensics™ – the principle that past/ existing data and knowledge yield invaluable clues, insights and solutions to future growth– was and is one of the foundations of SecondSight, along with strong links with technology
and sensory sciences  

SecondSight operates in the UK, US and Canada, working with Cadbury, PepsiQTG,
Fujifilm, Canadian Tire, Kellogg, Publix, CapitalOne, Novartis and GSK, among others.