Heather Guild
With 25 years of brand management experience for some of the best known
names in consumer products and financial services, Heather has led
strategy and new product development for a portfolio of brands across
North America, South America, Europe,
Africa, Asia and Australia/New
Zealand. Prior to her role as Global Category Director with Reckitt
Benckiser, she held positions with Eastman Kodak, Sterling Drug and Bank
of Boston.
While a marketing specialist, Heather earned an
MBA from Cornell University giving her financial, operational and
organizational behaviour training which she has leveraged in subsequent
positions with Fortune 500 and FTSE 100 companies. Since 1996 she has
been based in Europe, living in France and England. When it comes to
“think global, act local”,
few are better suited to bring the
intricacies of strategy, innovation and implementation together in a way
that builds long term consumer and corporate brand equity.
Since 2003 Heather has focused her energies as a
brand consultant to over 20 multi-national companies as diverse as
Hallmark, Pfizer, C&A and Web Host Directory. She is an experienced
facilitator in the areas of strategy, innovation and team building and
also specialises in brand positioning and new product concept crafting.