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"The future belongs to those who prepare for it"                               - Ralph Waldo Emerson
 

 


 

XPotential
4/5 Market Square
Marlow, Buckinghamshire
SL7 3HH  United Kingdom
Tel:  + 44 (0) 1628 485847
Fax: + 44 (0) 1628 478065
Graham Swales

Graham has over 20 years of sales and marketing experience including corporate roles with major organisations such as Walt Disney and Scottish Courage.  Working with famous brand organisations such as Kraft, Guinness, and Beiersdorf and collaborating with the most challenging customers – grocery stores, high street retailers, pharmacy and hypermarkets, has given him the real-life experience to add value to any client’s sales organisation.  Graham is well versed in the different aspects of sales and marketing having been involved in above-the-line, trade marketing activities, distribution and key account management.  

For the last 8 years he has consulted worldwide and has conducted programs in over 50 countries covering 5 continents with sales organisations of the highest quality in developing initiatives that deliver the needs of the brands, customers and sales teams. 

A recent list of clients includes Kraft Foods, Beiersdorf, Masterfoods, Diageo, South African Breweries and Scottish Courage.

Graham is recognised for his ability to simplify complex business and brand opportunities and translate them into easy to apply methodologies for the sales organisation.
 

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