Graham Swales
Graham has over 20 years of sales and marketing experience including
corporate
roles with major organisations such as Walt Disney and
Scottish Courage. Working with
famous brand organisations such as
Kraft, Guinness, and Beiersdorf and collaborating
with the most
challenging customers – grocery stores, high street retailers, pharmacy
and hypermarkets, has given him the real-life experience to add value to
any client’s
sales organisation. Graham is well versed in the different
aspects of sales and
marketing having been involved in above-the-line,
trade marketing activities,
distribution and key account management.
For the last 8 years he has consulted worldwide and has conducted
programs in
over 50 countries covering 5 continents with sales
organisations of the highest
quality in developing initiatives that
deliver the needs of the brands, customers
and sales teams.
A recent list of clients includes Kraft Foods, Beiersdorf, Masterfoods,
Diageo,
South African Breweries and Scottish Courage.
Graham is recognised for his ability to simplify complex business and
brand opportunities
and translate them into easy to apply methodologies
for the sales organisation.