Dan Adams is President of The Daniel Adams Company, the worldwide Brand Best Practices partnership.  Its projects span Brand Consulting, Training and Measurement; and its mission
is the creation of powerfully differentiated brands managed by exceptionally skilled professionals in brand-centric organizations.

Following a career in advertising with Benton and Bowles, Dan spent ten years with Chesebrough Ponds (division of Unilever), the majority of the time in the marketing of
Vaseline Intensive Care.

He then established the Daniel Adams Company and though this has worked with Bestfoods, Boots Healthcare, Dean Foods Milks, Dumex, Gatorade, Kraft Foods, Lindsay Olives, New Zealand Milk Products, Paterno Imports, Pepsi Beverages & Foods, Pollo Campero, Sadia Foods, Quaker Oats.

A globally acclaimed expert in the management of brand equity, Dan is a valued member of the XPotential Team, based in New York.